Brooklyn Nets

Served as brand manager overseeing marketing agency and partnering with key internal stakeholders to ensure consistent vision across all activations. Developed and executed marketing objectives, strategies, tactics, and measurements to support the Nets overall marketing and business goals.  Led media planning and implemented new buying strategy for all Nets in-market campaigns to support brand awareness and season, partial, group, premium, and single game tickets, resulting in a 37% budget savings while delivering sales 18% over ticket sales goal.  Collaborated with all marketing functions to ideate brand platforms, develop fully immersive theme nights and promotional schedule to drive ticket and partnership revenue.  Created and maintained marketing calendar to create synergies and maximize programming opportunities.  Drove process through results-oriented approach including A/B testing, audience segmentation, and leveraged available data to market Nets product portfolio, leading to increased open and click rates, and sales per email.

• ‘We Go Hard’ – Established We Go Hard campaign with agency of record (Translation LLC), the first campaign to continue beyond one season in the Brooklyn Nets existence.  Elevated to a true 360-degree platform across all team initiatives including all marketing channels, theme nights, broadcast, basketball operations, and team partners to increase ticket, partnership, and merchandise revenue.

• Practice in the Park – Orchestrated the planning and execution for the first and second outdoor NBA Open Practices.  This free fan event was held at Brooklyn Bridge Park and saw a 300% attendance increase and ten times additional media exposure in year two.

Role(s):

Director, Team Marketing, Brooklyn Sports & Entertainment (2017-2018)