New York Knicks

Acted as the brand manager and oversaw integrated media strategy with primary focus on ticket sales, retention, events, fan engagement, and partner activation.  Developed marketing strategies and plans for team programs including youth basketball clinics and camps, merchandise, community programs, and league-mandated initiatives, managed project timelines and budgets.  Executed and managed team marketing calendar and promotions to drive revenue and enhance fan experience.  Served as lead for all team partnership platforms and reviewed all collateral and programs to ensure consistent brand narrative from development through completion.

• 70th Anniversary Season – Created logo, developed season-long content series, pre-game member events, game presentation integrations, and alumni recognition program to celebrate the Knicks 70th Anniversary Season.  Platform included league collaboration on NBA Hardwood Classic uniforms and was sold to Chase as partnership.

Role(s):

Manager, Marketing, New York Knicks (2015-2016)