On Location Experiences
Created and managed content, marketing plans, and go-to-market strategies to drive ticket sales, leads, and renewals across all college and sports events. Oversaw brand integration, internal creative team, consumer touchpoints, and guest communication strategy for each product for college and sports vertical consisting of over 100+ events including Rose Bowl, NCAA Men’s & Women’s Basketball Tournaments and Final Fours, 18 NCAA Championships, 28 College Football Bowl Games, Daytona 500, and Indy 500. Led development and execution of multi-channel, segmented integrated transactional marketing campaigns. Managed a staff of five responsible for product launches, fan communication, branding, content, digital marketing campaigns, and graphic design.
Role(s):
Vice President, Marketing, College & Sports (2018-2019)