2015-16 New York Knicks Event Branding

In his first season with the Knicks, Anthony was tasked with elevating the branding of the department events.  For 2015-16 the team events included an exclusive Meet & Greet for Chase cardholders, Open Practice, Knicks Night Out and Knicks Family Night (subscriber events for the entire Knicks ticketholder base), Knicks Bowl and additional multi-use signage for fan development and community events.  

Anthony's role was to evaluate each event space with a site survey with the assigned project designer and advise on the best branding plan within budget to the department planning the event.  In branding each event, the team's goal was to maintain consistencies across each live experience and maximize use of collateral and signage to help enhance additional events throughout the calendar year.  In the photos you will see examples of branding that showcases a strong player presence through captivating imagery and creative that allows the blue and orange of the jersey to pop while highlighting the live fan experience and excitement of games and acknowledging the legacy of our franchise through historical elements.

Design - Tarek Awad, Javier Jorge

Photos courtesy of MSG Photos