2015-16 New York Rangers Media Day

The 2015-16 season began with the team media day during which Rangers players record marketing messaging for team programs.  These messages were for use in audio and video formats for in arena, digital and OOH.  Anthony compiled department needs for player messaging on this day and wrote copy for master and drafted player specific scripts for their individual shoots.  Anthony was on-site to work with production vendor to execute shoot and direct players through their script.  Final files were shared with departments to integrate in the promotion of their programs.

Production: Manhattan Place