New York Rangers Team Calendars

The team calendar is an annual in-arena sponsored giveaway at the first home game in the new year.  Anthony has managed the execution of the team calendar project from 2014 through 2016, including the production of the calendar against partner budgets and providing a high quality deliverable to meet their expected return.  The overarching goal was to deliver an on-time, on-budget, on-strategy product that will serve as a key brand piece for the organization and utilize ad space to drive the Rangers (and the partner’s) business throughout the calendar year (ticket on-sales, holiday merchandise, etc.).  Anthony worked closely with print production on the bid process to identify print and paper quality and advised on photo selection and the overall design of each calendar.

Each New York Rangers team calendar features full year calendar in monthly format with game and holiday schedules and spreads featuring photographs of each player from annual team photo shoot.  The calendar is polybagged to protect the item throughout the game with a ‘sneak peak’ note card for all Rangers fans in attendance that night.

Partners:

2014 - Ticketmaster

2015-16 - Papa Johns

Design:

2014-15 - Tarek Awad

2016 - Joanecy Kagalingan