Rangerstown Letters

For the 2015 Playoffs, Anthony managed a committee overseeing the Rangerstown letters activation.  The objective of the letters was to grow in-market presence, create awareness of the Rangerstown campaign and drive tune-in for Rangers Playoffs games.  Anthony and team worked to identify high traffic pedestrian areas and weekend destinations as locations for the letter activations throughout the playoff schedule.  They worked with LeadDog Marketing on the daily execution of transporting the letters, setting up each footprint and utilized their street team to distribute schedule placards and drive fans to tune-in from talking points.   The letters were promoted on the Rangers website via a landing page and with social posts.  Rangers fans were driven to the letters via a social media sweepstakes for a chance to win playoff tickets.

Agency: LeadDog Marketing Group

Photos courtesy of MSG Photos.