Rangerstown Ice Truck

In an effort to increase the Rangers footprint in New York City away from Madison Square Garden during the 2015 Playoffs, the Rangers contracted with the Narrative agency to create #RangerstownIce.  #RangerstownIce was a shave ice truck that brought a buzz-worthy, interactive experience to local communities to celebrate the Rangers road to the Stanley Cup.  The shave ice truck was present throughout the five boroughs in two locations on Rangers game days distributing free shave ice and providing giveaways to fans.  The ice truck generated over 30M impressions and was featured on broadcasts of NBC, ABC, Fox and NY1.

Anthony worked with Narrative to concept an authentic food truck design featuring Rangers elements and the truck launched for Round 2 and remained active through the end of the 2015 Playoffs.  Anthony managed promotional merchandise distribution, strategically selected the route of the truck to be visible throughout the tri-state area and provided daily street team talking points and ‘Rangers-ized’ flavor names.

Agency: Narrative